Your privacy on the Internet is of the utmost importance to us. We want to make your experience online satisfying and safe.
Because we gather certain types of information about our users, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.
Information We Gather and Track
We gather two types of information about users:
- Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters, download resources like white papers and case studies, and to forward emails to a friend.
- Information gathered through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to readers’ needs and to help our advertisers and sponsors better understand the demographics of our audience. Under no circumstances do we divulge any information about an individual user to a third party.
We track user traffic patterns throughout our website. However, we do not correlate this information with data about individual users. We do break down overall usage statistics according to a user’s domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user’s browser).
Use of Information
We use any information voluntarily given by our users to enhance their experience, whether to provide interactive or personalized elements on the website or to better prepare future content based on the interests of our users.
We use tracking information to determine which areas of our site users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don’t track which terms a particular user enters.
We operate secure data networks protected by industry standard firewall and password protections systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers.
We give users options wherever necessary and practical. Such choices include:
- Unsubscribing from receiving our electronic newsletters and campaigns.
- Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users.